AmBank’s What Women Want Campaign

by Penny on July 1, 2009



amassurance what women want csr campaign AmBanks What Women Want Campaign

Recently AmBank Group launched a corporate social responsibility (CSR) campaign called What Women Want.

This campaign is touted as the first of its kind in the industry to recruit women as financial services agent for its insurance arm, AmAssurance.

This campaign aims to recruit some 1,500 women as its agents. This campaign will commence on July 4 and will run nationwide until end of November.

For ladies who are interested, you can register for a place to take part at AmAssurance’s website.

This AmBank event was also graced by Chew Mei Fun (read her speech here).

What a creative way to recruit agents. And to position it as a corporate social responsibility event, that’s clever! Any ladies interested to go for this?

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